Natural Choice
140 Google reviews
5 photos published on this company’s Google Business Profile, collected August 2026. We did not take them and cannot confirm they show this company’s own work.
Last updated: By HeatPumpIndex Evidence Desk
About Natural Choice
HeatPumpIndex lists Natural Choice as a heating and cooling contractor serving Whitby, rated 4.7★ across 140 Google reviews.
Service options
- Online estimates
- Onsite services
Offerings
- Repair services
The HeatPumpIndex score, line by line
41out of 100
- Reviews and reputation38 of 45
- Google rating, adjusted for how many reviews stand behind it (4.71 of 5)+24
- How many Google reviews there are (140)+14
- What it states on its own website0 of 30
Nothing on file for this one. Usually that means a thin website, or one this site could not read.
- Website and record3 of 25
- No website on the record+0
- Posts its opening hours+2
- Has three or more photos+1
Reviews and reputation counts for 45 of the 100, what the company states on its own website for 30, and its website and record for 25. Nothing in this panel has been checked by anyone here: the middle pillar is the company writing about itself and a crawler reading the sentence. How the score is built.
What this site read
What reviewers kept coming back to
- Used them for years
- “Six year later and we used Natural Choice again to replace the furnace”
- Tidy worksite
- “They took great care to use drop cloths and keep the house looking as clean as it did before they ar”
- No pressure quote
- “in a polite, no pressure and well informed way advised that this unit needed to be replaced”
- Air conditioner install
- “they installed our new A/C the next day”
- Followed up after the job
- “checked in with us a couple of days later to follow up again”
- Repeat visits needed
- “the problem resurfaced again in 2023. Frustrated with the lack of response from Natural Choice,”
Themes come only from the Google reviews already stored against this listing, and each one carries the reviewer’s own sentence. A listing with fewer than three stored reviews gets none at all.
What customers say
“We were lucky to stumble upon Natural Choice Heating & Cooling when we called Sears to get a quote. James has been absolutely amazing and so are his employees. We were supported through every step of the process (installing a…”
Jackievia Google reviewsEdited 3 years ago
“My AC broke down and called Natural Choice to take a look. My system was getting old (16 years) and was the original from the builder. James arrived to assess my old unit and in a polite, no pressure and…”
Kevinvia Google reviews6 years ago
“I worked with Natural Choice years ago for a furnace and AC. 7 years later, everything still works great!”
Benvia Google reviews4 months ago
“My experience with the actual A/C unit and the company has been anything but satisfactory. I purchased a new A/C unit in the summer of 2021, expecting it to provide much-needed relief during hot days. Unfortunately, it hasn't been working…”
Danvia Google reviews3 years ago
“Pleasant experience at Natural Choice with my tankless heater replacement - Frank and his team was extremely professional, punctual and did great work. Quality of work seems great so far (knock on wood). I will definitely do business with them…”
Tyrilvia Google reviews2 years ago
Natural Choice: frequently asked questions
Is Natural Choice well reviewed?
- Natural Choice holds a 4.7-star Google rating across 140 reviews. That is a strong score for a heating and cooling contractor in the Greater Toronto Area.
Where does Natural Choice operate?
- Natural Choice works out of Whitby in the Durham area and serves surrounding Greater Toronto Area neighbourhoods. Its listed address is 105 Industrial Dr #2, Whitby, ON L1N 5Z9.
How do I get a quote from Natural Choice?
- You can contact Natural Choice directly.